Getting Media Attention for Nonprofits

Many people tend to think that getting coverage in the media is the answer to their organization’s "attention deficit."  The problem with that approach is that it’s way too difficult to exercise control over the media’ agenda as it relates to your organization.

However, there will be times when the spotlight comes your way and there are effective tactics you can use to make that happen from time time. The flipside, of course, is when your organization gets unwanted media attention.

Either way, it’s absolutely necessary to have an effective media relations program as part of your organization’s marketing and communication strategy.  Here are some articles to get you going in this area:

Nancy Schwartz on October 2, 2005 in Media Relations and Press, Nonprofit Communications | 0 comments

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