Many people tend to think that getting coverage in the media is the answer to their organization’s "attention deficit." The problem with that approach is that it’s way too difficult to exercise control over the media’ agenda as it relates to your organization.
However, there will be times when the spotlight comes your way and there are effective tactics you can use to make that happen from time time. The flipside, of course, is when your organization gets unwanted media attention.
Either way, it’s absolutely necessary to have an effective media relations program as part of your organization’s marketing and communication strategy. Here are some articles to get you going in this area:
- Get National Press Release Exposure for the Cost of a Local Announcement
- How to Capitalize on Media Coverage
- How to Get a Reporter’s Attention
- How to Manage Your Media Coverage
- How to Write a Letter to the Editor that Gets Published and Read – Part One
- Letter to the Editor Tips from an Expert
- Make Your Online Press Room Perform for Your Nonprofit
- Reach Diverse Audiences via the Ethnic Media – Report from the NCM Expo
- Three Steps to Better Media Coverage