Nonprofits must compete for attention with organizations and forces many times their size in resources and manpower. It’s imperative, then, that we be creative, innovative–even experimental–in how we attempt to capture the public’s attention.
There are a lot of good examples of this happening every day in the nonprofit world and we expect Getting Attention to be a key source for identifying those unique approaches. Here are a couple that have merited our attention in the past:
- AAUW – Reaching a Broader Audience through an Online Museum (Case Study)
- Turning Tickets and Invites into Low-Cost, High-Impact Marketing Tools (Case Study)