There’s little doubt that "marketing strategy" is one of the biggest challenges facing folks working every day in leadership positions at nonprofits. We’ll have a lot more to say about this in the days ahead. But here are a group of articles we’ve already published on some of the relevant issues:
- Communicating on Difficult Issues
- Generations XYZ: Piercing the Veil of Skepticism
- Getting Great Audience and Stakeholder Feedback, at Little Cost (Case Study)
- Get to Know Your Audience via a Web-Based Survey
- Giving New Life to the "Same Old"
- How to Communicate Effectively in Troubled Times
- How to Communicate Post-Tsunami – Appropriate Strategies for Nonprofits
{ 2 comments… read them below or add one }
Your comment about the super bowl advertisements is right to the point. “the same Old thing”.
Nancy, our nonprofit is going thought “Founders Syndrome”. We are at the point of crises management.
We have lost the services of ALL our volunteers. I feel like we are starting all over again.
I need to know what steps need to be taken for a smooth reorganization.