Planning and Evaluation Crucial to Your Nonprofit Marketing Program

It goes without saying that effective marketing and communications programs at nonprofit are tied closely to good planning and evaluation.  Of course, a lot of important issues fall under this heading. To get you started, here are our key articles in this area so far:

Nancy Schwartz on October 2, 2005 in Nonprofit Communications, Planning and Evaluation | 1 comment

  • Chari

    This is absolutely true. Particularly regarding program evaluation. Nonprofits with a solid program evaluation as a part of the process collect valuable data that can be used for multiple purposes: program improvement, accountability to funders, and effective marketing.
    ~ Chari, program evaluation and communication strategist.

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