Nonprofit Management & Marketing Guru Peter Drucker Dies at 95

You’ve probably read that Peter Drucker, best known as the father of modern management, died last week at the age of 95. What you probably don’t know is that Drucker directed more than half of his consulting practice to nonprofit organizations, and frequently focused on nonprofit management and marketing issues in his teaching and writing.

As Drucker’s long career evolved, and he saw that the competitive environment prevented many businesses from embracing the employee-oriented practices he advocated, he began to focus on the nonprofit sector (which Drucker called the "social sector.")   He advised organizations like the Girl Scouts to think more like businesses, even though their bottom line is "changed lives" rather than profits. Drucker was one of the first to advise that donors would begin to evaluate nonprofits on their results, rather than their mission.

In recognition of his contribution to the field, Frances Hesselbein, the former director of Girl Scouts USA, founded the Peter F. Drucker Foundation for Nonprofit Management in 1990(now known as the Leader-to-Leader Institute) to provide nonprofits with training on Drucker’s perspective, and management and marketing concepts.

Nancy Schwartz on November 14, 2005 in Nonprofit Communications, People, Strategy | 0 comments
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