I’m a big fan of The SPIN Project, a San Francisco-based organization providing top-level training and tools on nonprofit media relations. SPIN has always emphasized training, rather than doing for, its clients as the only way for nonprofit organizations to sustain effective media relations in the long run. I like this unique approach, and what they’ve done with it.
In addition to working with individual client organization, SPIN’s develops online tutorials and tools available to all nonprofits. A recent addition is their Strategic Communications Plan Generator. Through keying in brief answers to 17 questions, your nonprofit will generate a very basic, but very useful, media-focused communications plan. It’s a great place to start your communications planning process. Give it a try.
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