Email marketing service Constant Contact recently launched its "Cares4Kids," designed to help children-focused organizations communicate and connect at a local level by enabling Constant Contact customers, partners and employees to sponsor a free Constant Contact account for those groups that meet the program requirements. The account gives these nonprofits the ability to reach out to their key audiences easily and effectively email communications, helping to build support and awareness of their mission in the communities that they serve.
In addition, as part of the program, sponsors will donate their time to assist the nonprofit organization they have chosen. Utilizing their own email marketing proficiency, sponsors will help the organization in setting up and using the Constant Contact service to communicate.
Gail Goodman, CEO of Constant Contact comments, "Constant Contact’s ‘Cares4Kids’ program helps address this critical need by giving them an effective web-based tool to help bridge the communications gap that exists for many nonprofits and the communities they serve."
It’s great to see such an innovative approach to corporate giving. I’d like to see more of this kind of strategy, which really gets current clients and staff members involved in the giving, and motivates them to share their expertise as well. Way to go Constant Contact.
To apply or get more information, visit the Cares4Kids website.