Looking for a laugh, and some learning? Then take a look at this list of top ten PR blunders of 2005. Published annually by a PR firm, it’s a great way to build awareness of the agency. And it’s a memorable lesson for nonprofit communicators on how NOT to deal with the public and the media.
This year’s list includes the National Academy of Science’s publication of the how-to milk terror, over the objections of the Department of Health and Human Services, and Harvard President’s Larry Summers misstep in pushing the gender gap in math and sciences. I couldn’t think of a better way to repel women mathematicians and scientists, Larry.
If you’re thinking of your own Top 10 list, this is the perfect time to create it. Journalists everywhere will be publishing "worst of" and "best of" lists from now through the end of the year. These lists are called "briefs" and they’re only one of several kinds of briefs you can submit to the print, broadcast and online media.