In a great example of creative partnering, the National Mental Health Association (NMHA) has joined with The History Channel (THC) to promote its upcoming biography of Abraham Lincoln. The Lincoln documentary, scheduled to air Monday, Jan. 16, at 8 p.m. /7 p.m. (central), is a powerful and telling story of one of America’s greatest leaders who used his own personal turmoil to fuel grand achievements.
The film argues depression was the driving force behind Lincoln’s ultimate transcendence from modest origins to the American Presidency. The THC and NMHA collaboration will focus on educating Americans on mental health through Lincoln’s experiences and work to dispel the stigma surrounding mental health problems and treatments.
Is there an event or organization that your nonprofit can partner with to promote its issues? The most likely candidates should have a broad reach among your nonprofit’s audiences, and share your organization’s perspectives on those issues.