I received an email request yesterday from the Communications Initiative (CI), asking me to take 15 minutes (way longer than I recommend, keep it to five minutes if possible, ten at most) to complete their online survey.
CI produces a fabulous website compiling information, links, discussion boards, case studies and more content on development communications worldwide. Its a great resource, and clearly a significant investment in time and money (if only to cover the human resource). So it makes sense for the CI team to ask readers what they need and what could be done better on the CI site.
Although the survey is long (too long, if you ask me, which will deter recipients from answering it), the team has done a great job of asking the right questions. Take a look at this model of effective audience research. You’ll get some great ideas for your next survey.