New Study Finds Grantees Value Consistent Communications Approach

A new report from the Center for Effective Philanthropy (CEP)in Cambridge, Massachusetts, calls for a holistic approach to foundations’ communications with grantees.

A recent story in the Philanthropy News Digest reported that CEP drew on analysis of thousands of grantee survey responses to produce Foundation Communications: The Grantee Perspective. This insightful report highlights best practices of foundations that have received good feedback for clearly communicating their goals and strategies, and explores the relative value grantees place on different types of foundation communications from funding guidelines to interaction with program officers.

The report pinpoints the three keys to effective communication of foundation goals and strategy as:

  • Consistency of foundation communication resources
  • Responsive interactions with foundation staff who treat grantees fairly
  • Clarity of grantee selection, and reporting and evaluation processes.

CEP associate director Judy Huang comments, "In order to effectively communicate foundation goals and strategies with grantees, foundation staff need to share responsibility. Clear communications requires more than just hiring a great communications director."

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Nancy Schwartz on March 24, 2006 in Nonprofit Communications, Philanthropy, Strategy | 0 comments
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