Selfish Giving (Self-Interest + Idealism) is the tongue-in-cheek title of this blog on "doing well and doing good." This anonymous cause marketer offers frequent, pithy observations on the world of cause marketing, usually based on a case study. The way s/he brings illustrates these examples, and comments on them, so clearly conveys her/his perspective on cause marketing. Great strategy.
Take a look today. Recent posts include:
- Memo to McDonald’s: Supersize Your Cause Marketing
- Is Corporate Giving Dead or Just Sleeping?
- Cruise Line On Deck to Help Susan G. Komen Breast Cancer Foundation
Thanks mystery cause marketer for your great examples and observations.
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