Many creative marketing projects get underway without a clear sense of expectations between a nonprofit’s marketing and organizational leadership, and the creative folks (whether in-house or freelance) delivering it. The result? An extended and expensive creative development process with many revisions – not to mention chewed-up nails, bruised egos and depleted momentum.
Taking the time and energy up front to craft a thorough creative brief will save your nonprofit time and money, and ensure you get the fundraising brochure, campaign website or annual report you envisioned. And, in going through this process you may realize that another medium or approach will work better than the one you had in mind.
Click here for the nitty-gritty on how to use a creative brief and downloadable template ready for your use.
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