This hot-off-the-press free download touts the triumphal return of email marketing. After a period of battling email spam, email marketers have re-emerged more strongly than ever to benefit from the ongoing interest in email communication.
This Marketing Sherpa scoop outlines what makes today’s email effective, including:
- Simplicity and directness of copy.
- Avoidance of graphics that interfere with the text. Email design templates that work are simple, with many now built around a single column rather than two or three.
- The practice of "double opt-in" (when readers have to subscribe, then respond to a confirmation email to be added to the list) to build in-house email lists.
Read the report today and strengthen your nonprofit’s emails today.
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