Last January, students in Joanne Detore-Nakamura’s media relations course at Embry-Riddle Aeronautical University (ERAU) in Daytona Beach, got an unusual assignment for their final project– to help area nonprofit groups get better publicity.
According to Bulldog Reporter’s Daily Dog, Detore-Nakamura, who teaches a media relations course in ERAU’s communication degree program, is always looking for ways to help her students build portfolios they can show prospective employers when they graduate. As a former pr and fundraising manager at a social services agency, she knew nonprofits would welcome free communications pr help from her students.
Each student in the class project, which ended this week, consulted with one of 19 participating local agencies and made a PowerPoint presentation detailing their proposed publicity campaign. The students then combined the theory and tactics they learned in class to create a news release, brochure, and two public service announcements their client organizations could submit to radio stations.
Win-win. Like programs are found at other universities. How about pitching pitch your nonprofit’s marketing needs, and those of other local colleagues, to the business or communications department of a local university? What a great community partnership idea.
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