I wanted to point you to a great article on nonprofit blogging, just published in The Journal News, a NYC regional paper. Reporter Julie Alterio:
- Outlines successful blog initiatives underway by the Leukemia and Lymphoma Society, American Cancer Society, and the March of Dimes’ Share Your Story group blog.
- Covers coming podcasts and MySpace campaigns (critical for reaching kids through 20-somethings,and becoming more important for other audiences as well).
- Interviews yours truly, and a couple of other nonprofit online communications experts for insights on the value of these strategies.
Kudos to business and technology writer Alterio, one of the few mainstream journalists who recognizes the nonprofit sector as a vital player in shaping our economic and social environments.
Read this article today for ideas and inspiration.