Free Naming E-News Provides Great Ideas & Food for Thought

…on naming your nonprofit and its programs and services. Naming carries a lot of weight, and in most cases (at least as far as programs, products and services go), you want to name only once. So do it right.

I find Steve Rivkin’s free Naming e-Newsletter to be a great idea prompter in the area of names, and word choice in general. The e-news, published quarterly, links to Rivkin’s in-depth articles on naming topics and case studies. This quarter’s issue covers:

Don’t forget to take a look at Rivkin’s article archive as well, most of his content is timeless. I think you’ll be provoked to come up with some great naming (and writing) approaches for your organization.

Nancy Schwartz on June 14, 2006 in Branding and Messages, Copywriting, Nonprofit Communications | 0 comments
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