More technically speaking, this is called domain mapping, and it’s why the Getting Attention blog is visible at www.GettingAttention.org, rather than at http://www.gettingattention.typepad.com/.
Here’s why this is critical to the ongoing success of your nonprofit blog:
- Promote your own organization, rather than the blog service you use. Take every chance you can to reinforce your name and brand.
- Make it as easy as possible for blog readers to remember the address (aka URL).
- Ensure that, if your organization ever switches blog services–which is likely, since the blog evolution is still in its infancy–links and readers’ bookmarks to your blog and blog posts still work. If you use the TypePad (or your blog service’s) version, they won’t work if you make a switch. With domain mapping, those links are good for the lifetime of your nonprofit blog.
Beware though, domain mapping can be a bit tricky. And blog services don’t make it easy because they’d rather your organization brand them, and be stuck with their services. But Blog Squad blogging experts have put together this simple, step-by-step tutorial on TypePad domain mapping.
Go ahead and implement domain mapping today. You’ll be glad you did.
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