Everybody's talking about your nonprofit. Just do a Google search on your organization's name and you'll see what I mean. Your own nonprofit's website is likely to show up, but so will lots of blog posts, comments on other sites and blogs, and other online content — all written by your stakeholders.
What this means is that you can't continue to operate via your traditional "brand-to-audience" communications model. Your nonprofit needs to recognize how the information/communications environment has changed (to conversation and community), and redirect your marketing efforts accordingly. Or, as online communications guru Pete Blackshaw says, "it's all about bonding, not branding."
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Carnival of Nonprofit Consultants – Marketing Edit
This week the Carnival of Nonprofit Consultants has its home here, with a focus on marketing for nonprofits. Luckily my computer didn’t melt this weekend, like everything else in my house, when my end of the San Fernando Valley hit 119 degrees and ha…
Nancy,
Thanks for the great tips on Google Alerts. We’ve used these in the past, but received very broad results. Your specific keywords helped to generate some other ideas for us.
Leila
You’ve lost control of your brand!
Quick. Google your organization. Is everything that comes up in your control? Of course not. Anyone can say anything about you. And what they say is accessible to everyone. You are not in control of your brand. It’s now a
3 posts = a great primer on blogging and web communications for nonprofits
Two of my favorite bloggers recently published posts that, together, provide a great overview of the importance and potential of web-based communications for 501c3s. These articles would be good to share with an executive director or team that is begin…