I’m looking forward to hearing about innovations in mail and online direct marketing, particularly where fundraising is concerned. That’s an area that I’m determined to become more of an expert in, and a bit different from my up-till-now focus on overall marketing strategy, message development, new communications tools — both online and off, and product and service development.
The speakers’ list looks great, and I know I’ll meet some expert practitioners there as well, who are likely to approach nonprofit marketing from a different perspective. Should be really useful. I’m excited.