Web 2.0, that be-all, catch-all phrase that seems to incorporate every single new innovation out there Web wise, is challenging to assess. In this succinct analysis from the Pew Project (six pages, so you do have time to skim it), Pew provides clearer definition on what Web 2.0 really is, and looks at recent usage stats to see how it’s impacting online practices.
Here’s what the Project has to say:
- Web 2.0 tools focus on collaboration and participation, enabling the surging wisdom of the crowds to eclipse the authoritative heft of traditional institutions. Think reader-created encyclopedia Wikipedia, vs. expert-author- driven Encarta.
- Despite the hype these tools have received, Web. 1.0 user activities, like asynchronous email, continue to rule.
- Most critically: The beating heart of the Internet remains its ability to leverage social connections. Social networking sites like MySpace and Facebook struck a powerful chord at the right time with the right technology, but the actions they enable are nothing new.
What this means for your nonprofit is:
- Don’t be intimidated by Web 2.0.MySpace and Facebook aren’t the intimidating tools you thought they were.
- Just take the plunge to build a MySpace page for your organization, and a Facebook page for yourself (personal stuff, not professional) to get to know the tools a bit. As you do, consider how you can put them to work to extend the social networking you’re already doing via email, blogs and e-news.
I’ll be blogging on nonprofit MySpace, Facebook, Second Life and other Web 2.0 communications strategies in weeks to come. Nothing like learning from example.
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