These two case studies are compelling examples of effective use of a host of new communications tools, most of which fall under the ‘social networking’ umbrella. Because these are new tools, and most of us don’t have a lot of time or money to experiment in depth, case studies are more important than ever. Look for more to come in the course of the next few months.
Read the complete case studies here.
DeadElephant.ORG – Fall 2006
- Tool: MySpace
- Goal: To distribute 500,000 downloadable bumper-strips in the two weeks pre-election
The Genocide Intervention Network – Ongoing
- Tools: MySpace, YouTube, FaceBook, Flickr
- Goal: To inform anti-genocide learning and motivate advocacy and giving.
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