- What does the org’s Web site look like?
- Does it just ask for donations?
- Do they have a way for members to share their stories?
- Do they have lenses or Groups on Squidoo (a bit of bias here, since Squidoo is Seth’s baby)?
- Do they have MySpace groups?
- You Tube videos?
- Flickr sets?
- Do they value microdonations or only $1000 and more?
- Do they run contests or challenges to engage their members?
- Do they send out weekly or monthly newsletters?
- Do they have RSS feeds?
- Are people blogging about the org?
- Are they stuck in the land of direct mail, control, and offline fundraising?
- Are they optimized for the new cadre of young philanthropists?
I love the ratings, I love the agenda, I love the opportunity for nonprofits to check out some colleague orgs that are using the Web for all its worth, I love that you can vote on your favs. But of course, whether any or all of these strategies are right for your organization depends on your marketing goals, and other communications strategies in play.
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