When is a Postcard More than Just a Postcard?

Update — Just heard of another great postcard resource — Modern Postcard

Sometimes a postcard is just the right tool to let a donor know about a special event, alert a client about a new service, or prep partner advocacy organizations on a campaign launch.

As a matter of fact, I’ve found that it works to sprinkle the occasional postcard (assuming it’s powerfully graphic) into any ongoing drip communications program. What’s new is that it’s easier to do than ever.

A favorite designer recently told me about Amazing Mail, a postcard automation service. Here’s how it works:

  • You upload your artwork (which to have graphic punch — these services offer a choice of free artwork if you have nothing better), upload your list, and hit send.
  • Amazing Mail prints, sorts and sends.
  • The postcards are in the mail the following day.

Even better, you can have multiple designs and multiple use cards, such as a thank you or a reminder of some event, and you can send 1, 450, 1,000 or more cards.

Competitor Remarkable Mail will even interface with your donor management or CRM software and allow you to set up automated campaigns.

There is a cost for this convenience, but it’s relatively cheap and very fast. Try it once, and let me know how it goes.

Nancy Schwartz on January 23, 2007 in Nonprofit Communications, Unique Approaches | 5 comments

  • Great find, Nancy. I couldn’t find anything on the site, even after much clicking, that discussed to share one’s mailing list with them.

  • Never mind–just found it here. Funny, they say it’s one of the most frequently asked questions. Perhaps it’s because they don’t clearly spell it out. They would do well to summarize “how it works” in their sales pitch.

  • Priscilla

    A great idea! In Austraila, we have an organisation called Avant Card. They print postcards, mostly for not-for-profits and art-related organisations, and distribute them in public areas such as movie cinema foyers. I check out the cards whenever I go to the cinema to find out what the latest campaigns or fundraisers are. As a result, a lot of the not-for-profits are becoming very clever with their postcard artwork.

  • mdb123

    postcards can definitely be a great way to promote and market yourself, people seem to love getting postcards…great article, thanks for sharing!

  • Rahul

    Great sites Nancy! I actually have heard of AmazingMail and I do find them to be quite interesting. With the ease of access and potential creativity a postcard could yield, it may just be one of the best ways to send a personalized message!

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