Tips on Nonprofit Newsletters

The nonprofit carnival strikes again, with this stellar edition on nonprofit newsletters. And yours truly is included.

Love what Marc Sirkin discovered on his subway ride last week, and The Agitator’s tips on powerful headlines — you have to tailor your headline to whether your news is delivered via print or email. Here’s a titillating excerpt, “print editors lean toward brief, provocative often non-literal headlines to catch our eye, which their online versions must transform into longer, more literal headlines if they wish to catch the attention of search engines.”

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Nancy Schwartz on February 16, 2007 in Carnival of Nonprofit Consultants, Case Studies, Email and E-Newsletters, Nonprofit Communications | 1 comment
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  • Nancy,
    I’m leaning toward not including a letter from either my Board Chairman or my Executive Director in this year’s annual report. I’m pretty sure I have seen a few online reports that speak to the fact that this is the trend for newsletters. Two questions for you. Does this trend to exclude these letters extend to annual reports? Are you able to point me to any online sources that provide evidence of this trend?
    I look forward to hearing from you.
    Best regards,
    Craig Maser
    Director of Advancement
    Notre Dame Education Center

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