Nonprofit communications blogger Kivi Miller wonders how you define your work. Is it nonprofit communications, nonprofit marketing, pr, or something all together? Take a minute to answer Kivi’s poll .
Her report on results will be using in shaping a common vernacular for the field.
What I know (and have learned through pursuit of my MBA, and from great marketers in our field) is that formally speaking — marketing is the overarching work we do.
Marketing incorporates several strategies, including:
- Communications (which includes PR, as well as direct marketing, online communications, trade shows, etc.)
- Service/product development (what, how packaged, how priced or funded)
- Social marketing (to change behavior)
- Planning — goals, objectives, target audiences, strategies, tactics, budget, work plan, measures of success
- Message development
More, much more and worth a read, in the bible of nonprofit marketing — Strategic Marketing for Nonprofit Organizations by Alan R. Andreasen and Philip Kotler.
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