What Do You Call Your Work? Nonprofit Marketing, Communications, or….

What Do You Call Your Work Nonprofit Marketing, Communications, orNonprofit communications blogger Kivi Miller wonders how you define your work. Is it nonprofit communications, nonprofit marketing, pr, or something all together? Take a minute to answer Kivi’s poll .

Her report on results will be using in shaping a common vernacular for the field.

What I know (and have learned through pursuit of my MBA, and from great marketers in our field) is that formally speaking — marketing is the overarching work we do.

Marketing incorporates several strategies, including:

  • Communications (which includes PR, as well as direct marketing, online communications, trade shows, etc.)
  • Service/product development (what, how packaged, how priced or funded)
  • Social marketing (to change behavior)
  • Planning — goals, objectives, target audiences, strategies, tactics, budget, work plan, measures of success
  • Message development

More, much more and worth a read, in the bible of nonprofit marketing — Strategic Marketing for Nonprofit Organizations by Alan R. Andreasen and Philip Kotler.

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Nancy Schwartz on February 14, 2007 in Nonprofit Communications, Nonprofit Marketing News | 2 comments
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  • This is an interesting read, more so an very interesting blog. I have not read nor heard about non profit marketing before. But I find the topic very paradoxical in nature.

  • Connie Grieb

    Can someone HELP me? I belong to a non profit organization with 85 members. We are hosting our annual Gala this Spring and we are having a tought time getting our Name out there…. The group is called Zonta Foundation of Washington, DC. We will celebrate our 85th anniversary this March and our Gala on April 28th and need help or idease on a press release(who to contact) and public relations. I would love to have the National Press Club full of people for this event.

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