Lots to learn (and swipe) from MarketingSherpa’s Email Award Winner Gallery 2007. Most of these highly successful email campaigns and example are great models for your nonprofit marketing. Winners include B-to-B campaigns, best email newsletters, best retail promotions and even best podcasts from Nickelodeon, Dell, AAA, Doubleday and The Motley Fool.
Here are a couple of my favorites:
- Olympus Cameras for Best E-News for Marketing Purposes (designed to build brand, create loyalty, increase customers/members/donors)
- Value-filled e-news on digital photography
- Well-chunked, with each chunk fully visible in the preview panel (many readers use the panel to read, rather than fully opening emails)
- Over 50% of content is from readers.
- Intevation Report for Best Welcome Letter for New Subscribers
- This inspirational welcome letter goes way beyond the basics, linking to best-of articles and white papers
- I’ve posted more guidelines on welcome letters here.
Dive in and steal as many ideas as you can today! Or swipe, as they say in the marketing world.
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