Not to beat a dead horse, but there’s no more important content in your organization’s email and e-newsletters than the subject line.
I’ve thought and written a lot about this topic, but was struck by these imaginative suggestions from Gail Goodman, CEO of e-newsletter service provider Constant Contact:
- Ask a question
- Obviously, the question has to be relevant to your audiences
- Be a tease
- You’re not going to believe this…
- Tell it like it is
- The just the facts approach works best when you have a specific audience and know their interests
- Get up close and personal
- Use "you" in the subject line — Your gift can change this family’s life.
Lots of great ideas here for you to put to use. I urge you to experiment, but wait to complete the body of the email before you write the subject line. Review the email to identify the most compelling element; then feature that in the subject line.
Do you have other email subject line strategies to share? Please comment below.
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