As a daily NPR listener, I’m always intrigued to hear how nonprofit organization sponsors use their 15 seconds of airtime to promote their causes, and to motivate action. And I’ve never heard a better (yes, a few have been equally good) than this one from Share Our Strength’s Operation Frontline program heard last week on NPR:
- Helping families in need get better nutrition on a budget
Bingo! Here why this tagline works so well:
- Specific — Tells listeners what’s unique about SOS’ contribution to the war on hunger — better nutrition, on a budget — for a specific audience (families in need)
- Articulates a Positive Impact — Helping families
- Accessible to all.
Does your tagline (organizational or for a particular program) fit these criteria? If not, consider reworking it today. Few words have more power.
P.S. Here’s my take on how the American Psychological Association can get more out of their 15 seconds on NPR.
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