Results from the 2007 Getting Attention Nonprofit Marketing Survey highlighted this striking gap – while more than 55% of nonprofits are frustrated by lack of resources and leadership support for marketing, only 37% do the tracking that generates increased budgets and confidence.
Or, as fundraiser/blogger Jeff Brooks, puts it "63% of nonprofits intend to fail."
My recommendation for your organization is to harvest the low-hanging fruit –- the tracking data that’s inexpensive and easy to get and understand. And that’s what’s called analytics for your Web site, blogs, e-newsletters and mobile phone campaigns.
You probably have these tools already, if you communicate via any of these channels. I’ll tell you how to put them to good use in posts to come.
But first, here are just a few of the many compelling responses to this challenge.
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How to do research today, right now
You cant market a darn thing if you dont understand your audience. You need to know what your audience members feel and how they think so you can communicate with them. So what do you do if you feel you have no time or money to find out?…
SHOW ME THE STATS: Survey Says Evaluation Key to Increasing Support for Marketing
Nancy Schwartzs
This is interesting, and of course a bit disappointing, but not suprising. The non-profits I have worked with are filled with passionate people working for good causes, but they’re not necessarily “business savvy”. This is definitely unfortunate. It’s good news that non-profits often lack the ugly bureaucracy of big companies, they could benefit from good marketing skills. It’s good to see a site like this one to help span that gap.