Results from the 2007 Getting Attention Nonprofit Marketing Survey highlighted this striking gap – while more than 55% of nonprofits are frustrated by lack of resources and leadership support for marketing, only 37% do the tracking that generates increased budgets and confidence.
Or, as fundraiser/blogger Jeff Brooks, puts it "63% of nonprofits intend to fail."
My recommendation for your organization is to harvest the low-hanging fruit –- the tracking data that’s inexpensive and easy to get and understand. And that’s what’s called analytics for your Web site, blogs, e-newsletters and mobile phone campaigns.
You probably have these tools already, if you communicate via any of these channels. I’ll tell you how to put them to good use in posts to come.
But first, here are just a few of the many compelling responses to this challenge.
Get the Getting Attention e-news? Subscribe now for key articles and case studies on nonprofit communications.