Online surveys are a quick and dirty way to get it, but the problem is that everyone’s caught on. And your audiences are probably suffering the same "oh, not another survey request" ennui that you are.
- Making the survey short, and telling prospective participants how long it would take them to answer; and
- Clearly articulating the benefit that they’d get from responding (their challenges and agendas would be more directly addressed in coming Getting Attention coverage.)
And there’s one more approach recommended by Marketing Sherpa — and relevant to every organization and foundation in the advocacy policy arena — tell prospective participants that survey results will be used to help change, or reinforce, legislation.
Put these tactics to use to ensure you get as many survey responses as possible, this round and in the future.
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