How to Put Mother’s Day (or Father’s day, or…) to Use for Your Nonprofit

How to Put Mother's Day (or Father's day, or...) to Use for Your NonprofitThere’s no better way for your organization to get your audience’s attention (and sometimes the media’s attention, too) than hooking into what’s happening in the news. Because your audiences are already thinking about these issues, and likely to be more interested in what your nonprofit has to say.

Several nonprofits hooked into Mother’s Day in effective ways. Here are a few of my favorites:

Father’s Day is around the corner. How can you capitalize on that focus, or a major news story, to generate more attention for your organization, programs and services?

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Nancy Schwartz on May 15, 2007 in Nonprofit Communications, Unique Approaches | 1 comment
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  • garth gibson

    Father’s Day Media Attention Tip
    How about a survey of your non profit that shows number of dad’s that volunteer versus say single males
    Then tie in say a father’s day celebration for your Dad volunteers because you have so many Dads that volunteer or if numbers are low kick off a Father’s Day membership drive to try an encourage more dads to volunteer.

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