USPS Gets Out the Lipstick

USPS Gets Out the LipstickCheck out the USPS home page where the powers postal that be invite you to find about more about "pricing changes."

Talk about putting lipstick on a pig (love that expression)! Pricing changes usually indicates a decrease in pricing. Not this time round, as you know all too well.

Traditionally, the USPS has gone with the plain vanilla "postage increase." So what on earth are they trying to pull here? Not to mention that the postage pricing structure is far more complicated than ever. And that’s a situation that requires clear, straightforward messaging.

Don’t try to pull one over on your audiences. Never. Ever.

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Nancy Schwartz on May 16, 2007 in Branding and Messages, Nonprofit Communications | 1 comment

  • I’m almost with you, but these really are price changes.
    Yes, letters of 1 ounce or less are more expensive, but letters of 1.1 to 3.5 ounces are cheaper.
    Overall, this will cost my org more for mailing, so the net effect is a price increase, but since sometimes the price goes up, sometimes down, I think this time they called it like it is.
    Or, with all the other changes for flats, envelope specs, parcels, etc, if they really wanted to be honest, they could call it “absolutely maddening changes to make your life harder.”

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