You know that Hillary campaign joined the contest bandwagon to find the right campaign song. Now, Hillary’s getting attention announcing the winner — which she’s doing via a video spoof of the final Sopranos episode, shared via YouTube.
This knock-off is just one more example of the hopefuls trying to connect with voters and potential donors via clever, relatively inexpensive formats that are infused with pop culture references, contemporary themes or intimate moments. It’s silly but endearing.
Smart marketing, Hillary and team, even though citizen voters selected ‘You and I’ by Celine Dion, a Canadian. And best of all — you don’t find out the winner via the video, you have to click to a link on Hillary’s site. When you get to the announcement page, Contribute is the biggest word you see.
Expect the hopefuls to be out in front with trying new communications channels. After all, it’s a dog-eat-dog race, and one that’s very short-term. There’s little room to go wrong, and no time to waste.
Just another example of how the Presidential hopefuls are experimenting fast and furious with social networking, like I encourage you to do. Don’t fuggedaboutit.
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