Green Media Toolshed Blog sums up strategies for pitching bloggers — as recommended at a recent training by the Leadership Conference for Civil Rights. This take from Moveon.Org blogger Adam Green says it all:
"Bloggers should be seen as activists and strategic partners. Blogs are so effective because they band together as a community and are able to make news that way. George Allen’s ‘macaca’ incident was picked up by the news because so many bloggers were writing about it. So when you are ready to pitch to blogs, think strategically. You need to target the right audiences. Who is your audience and what blogs target them? Secondly, don’t treat bloggers like reporters. Your goals need to be aligned and you should give them a heads up about your issues or campaign – let them know what you are working towards and how they can help. Finally, legitimize blogs. You can do this by helping them build credibility – bring them the hot news and the breaking news first."
More tips for pitching bloggers here:
- Boost Blog Coverage of Your Nonprofit, and Offline Coverage will Follow
- 5 Steps to Building Relationships with Key Bloggers to Reach Nonprofit Audiences and Traditional Journalist
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