As the head of a long-time marketing firm serving nonprofits and foundations, I've probably reviewed over 500 RFPs in my time, all from nonprofits and foundations seeking marketing services. And I can tell you, no more than 50 of them are effectively designed to motivate responses that are comprehensive and accurate.
Accuracy of course is key. Because if your RFP doesn't cover everything you're looking for – in the way you want it – delivered, budget and time frame are bound to be off. Trash in, trash out as they say. So put some time and effort into your RFP.
Here are some quick tips for writing a marketing services RFP that'll get high-quality service providers to respond eagerly, thoroughly and accurately.
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