Flattery Gets You Everywhere

Flattery Gets You EverywhereThat’s how Lincoln Center Theater got my attention for its latest fundraising campaign.

My husband and I attended one of the three plays comprising the Tony-award-winning Coast of Utopia by Tom Stoppard. We loved the play and yes, felt a bit like insiders when the play won the coveted Tony for best play this season.

Well the folks at Lincoln Center show a lot of emotional intelligence in picking up on that connection in their latest fundraising campaign. They thank us for making possible the ambitious production of The Coast of Utopia. And they invite us to be their new "best friends," asking that we continue to support the theater with our donations to ensure more great plays are produced.

How  flattering, and how very smart.

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Nancy Schwartz on August 2, 2007 in Branding and Messages, Fundraising: Innovations & Research, Nonprofit Communications | 0 comments
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