I Love Receiving the Newark Museum’s E-News

I Love Receiving the Newark Museum's E-NewsI do. I really, really  do. And that’s not my usual response to yet another email.

Let me tell you why this e-news to Museum members stands out:

==> The subject line is short and simple — The Newark Museum August 2007 E-News — so I can absorb it (and note I want to read it, when I can) in a second. The complete line shows up on my Blackberry (a max of 30-40 characters show up on email subject lines on a handheld).

==> I get frequent mail communications from The Newark Museum. The look and feel of those brochures and letter packages is absolutely consistent with that of the e-news, so at a glance I know just who the email is from.

==> The e-news is clean and clear — lots of white space, color and type sizes used effectively to differentiate headlines. I can easily scan it, and see what I want to read more about.

==> It features activities and news relevant to me, to my husband (we have different art interests) and to Charlotte — our four-year-old daughter. Even better, I can click through to read more or register for a special event. But all the info about what’s happening at the Museum this month is there in one place. They’re making it easy for me, and I love that.

Take a cue from The Newark Museum in crafting your nonprofit’s e-news. Make sure you feature content relevant to the full range of your target audiences, and make it easy for them to find out more.

Learn how to:

Missing out on the Getting Attention e-newsletter? Subscribe now for in-depth articles and case studies on nonprofit communications.

Nancy Schwartz on August 7, 2007 in Email and E-Newsletters, Nonprofit Communications | 2 comments
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  • Joe

    Nice article, Nancy. I’ve forwarded it along to my marketing/communications team members. We’ve been tinkering with the hospital’s development newsletter and would love to share it with you, if you have the time and interest!
    Hope all is well.
    Joe

  • Our Web Site Communications Specialist in IT stumbled across your article. We really appreciate your positive comments. For our Marketing, Membership and Information Technology Departments who collaborate on our E-news efforts, Thank you!
    Kathy Allegro
    Director of Information Technology
    The Newark Museum

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