How Should Nonprofit Marketers Put Online Video to Work? — Want Your Take for Next Carnival of Nonprofit Consultants

carnivalI’m hosting next week’s Carnival of Nonprofit Consultants, and would love to have you submit a post on how nonprofit organizations should be putting online video into play.

Couldn’t have put it better than Agitator Tom Belford last week, when he posted Video Rules the World. That’s a slight overstatement but stats don’t lie. According to a new IBM study Tom cited, folks spend more hours weekly on their computers than watching TV. And according to ComScore, lots of that time is spent watching online video — 3 of 4 U.S. Internet users watched an average of over 2 1/2 hours of online video in May 2007. That’s a big audience just waiting for your organization’s videos (which are now far easier and cheaper to produce than ever before).

So I’m calling all carnival bloggers to brainstorm on:

  • How should nonprofits be using online video? What are the best applications out there — the Executive Director talking head introducing a new program, a “from the field” video reporting back on this week’s progress or….?
  • Where and how does video fit with other marketing channels — replacing, supplementing or…?
  • Important aesthetic considerations?
  • What are 2-3 short online video clips you’re impressed by, and why?

I’ll report out to you next Monday on  what these insightful bloggers have to say about nonprofit use of online video. That post should serve as a practical guide for your organization to get started online video wise.

Bloggers, here’s what to do:

1. Some time between now and
Saturday noon (EST), September 8th, load your post or select one from the
recent past that fits the bill.

2. Then send me your post’s permalink (not the blog’s URL) at npc.carnival@yahoo.com

3. On the afternoon of Monday, September 10th, I’ll post the
carnival.  I’ll comment on, and link to, the most relevant 7 posts
submitted.

Being part of this carnival is a great way to boost traffic and be
found by new readers.  In the weeks my posts have been featured, I’ve seen a
modest but persistent increase in traffic. In addition, I’ve found it
refreshing to be motivated by colleagues to think and comment.

Thanks in advance for your time and effort,
Nancy

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Nancy Schwartz on September 5, 2007 in Carnival of Nonprofit Consultants, Nonprofit Communications, Video | 1 comment
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  • We just put some video on our web site for training purposes. These are presentations that were given about school recycling – http://www.p2pays.org/recycleguys/successful.asp
    I know this is kind of remedial but my hope is to do more training like this to decrease the amount of time I have to travel.
    We don’t have any experience in this so they are not the best quality.
    We also created some video about local governments using social marketing techniques that can be found on YouTube for now – http://www.youtube.com/NCDPPEA.

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