Update: November 2nd — You must register at GEO before downloading this guide.
Nonprofit organizations, rejoice! Grantmakers for Effective Organizations(GEO) has just published an action guide for grantmakers providing operating support — including strategic communications — for nonprofit organizations.
Yes, strategic communications should be fully integrated into every single program funding proposal you craft and submit. No program can succeed without it. But there’s an enormous need for unrestricted funding: For funding for more program-based communications; for experimentation in new communications channels; and for the communications beyond the program specific that are necessary to integrate program work throughout the organization, and build awareness and engagement at the org level.
Grantmakers, I urge you to download GEO’s General Operating Support Action Guide today. It’s worth a read for you nonprofits as well, to see how the funding landscape is changing. Finally!
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