Part II: How to Build Media Relationships That Stick — Treat Them Like a First Date (Case Study)

Part II How to Build Media Relationships That Stick -- Treat Them Like a First Date (Case Study)Well, you know the story of the query I got from Andrea Gardner of Marketplace. And, in my post on that experience, I promised I’d follow up with guidance on how to build media relationships that stick.

It’s much like a first date but your focus here goes beyond charming and  disarming. Your strategy should begin from the moment  you identify a journalist as a media priority But what are the key steps to building and strengthening  your relationship, leading to a second date and beyond?

Simply follow these four rules of first dates to ensure your flirtation flickers and flares into a
close, long-term relationship with media contacts who can extend your organization’s reach and  impact:

  1. Catch your intended’s eye and make a good impression. If they don’t come to you, go to them. But however you hook up, be ready for the conversation.
  2. Prep thoroughly for that critical first date so it’s not the one and only.
  3. Shape the big date to be a boon, not bust. Do whatever it takes to be comfortable and relaxed. You’ll both get more out of the conversation.
  4. Follow up for a second date. Make sure you let the journalist know what  areas you  can help her out on, and how much you enjoyed the conversation.

For step-by-step guidance on building strong relationships with the media, read the complete guide:
How to Build Media Relationships That Stick — Treat Them Like a First Date (Case Study)

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Nancy Schwartz on January 19, 2008 in Case Studies, Media Relations and Press, Nonprofit Communications | 1 comment
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  • Tom Durso

    A caveat, though, Nancy: Just as in dating, seeming too eager to please is a turn-off to reporters. Realize that they’re talking to you because it’s their job — because there’s a story to be told. Don’t expect anything more than that, treat the relationship accordingly, and you just may end up on their radar again later.

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