Well, you know the story of the query I got from Andrea Gardner of Marketplace. And, in my post on that experience, I promised I’d follow up with guidance on how to build media relationships that stick.
It’s much like a first date but your focus here goes beyond charming and disarming. Your strategy should begin from the moment you identify a journalist as a media priority But what are the key steps to building and strengthening your relationship, leading to a second date and beyond?
Simply follow these four rules of first dates to ensure your flirtation flickers and flares into a
close, long-term relationship with media contacts who can extend your organization’s reach and impact:
- Catch your intended’s eye and make a good impression. If they don’t come to you, go to them. But however you hook up, be ready for the conversation.
- Prep thoroughly for that critical first date so it’s not the one and only.
- Shape the big date to be a boon, not bust. Do whatever it takes to be comfortable and relaxed. You’ll both get more out of the conversation.
- Follow up for a second date. Make sure you let the journalist know what areas you can help her out on, and how much you enjoyed the conversation.
For step-by-step guidance on building strong relationships with the media, read the complete guide:
How to Build Media Relationships That Stick — Treat Them Like a First Date (Case Study)
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