Thanks for Your Help — Nonprofit Tagline Survey Report Due July 2008

Thanks for Your Help -- Nonprofit Tagline Survey Report Due July 2008Update, February 26, 2008

It’s in the bag.

Thanks to all of you who helped who participated in the tagline survey and helped spread the word.I’m thrilled with the depth and breadth of response (over 1,870 responses; with more than 1,100 taglines), and can’t wait to parse it all.

Here’s the plan:
I’m already combing over results and will release a free report including all taglines submitted in July.  Meanwhile, I’ll keep you posted.


Update — February 21, 2008 Now more than 1,850 of your colleague nonprofit marketers have responded to to the nonprofit tagline survey, but I want to hear from you.

The more responses, the more valid the data, the bigger the first-ever nonprofit tagline directory, and the better the guidance I’ll give to your org on shaping the most powerful tagline possible.

Please share your organization’s tagline data and perspective today. The survey won’t take you more than three minutes, max.

Remember, only those who respond to the survey will get the full report — complete with best practices, tips and case studies — at no charge.

In today’s competitive marketing environment, is your  nonprofit’s tagline strong enough to get attention and provoke questions?

Does your organization’s tagline complement your org’s name, convey the unique value you deliver your community, and differentiate you from the competition? (Americorps’ "Getting Things Done" is a great example of a tagline that works on all three fronts.)

Or is your org’s tagline vague, ambiguous, over-reaching, too abstract or simply non-existent?

Your tagline is one of the most powerful marketing tools you have. That’s why I’m making a special effort in 2008 to help nonprofits like yours craft better taglines.

Please help me launch this research project by taking less than 3 minutes of your time to complete this short survey:

In return for your valuable time, you’ll get guidance on best practices and tips for improving your tagline when the Getting Attention Tagline Report is published in July.

I’d like to send you a copy of the report. If you’re interested, please provide your email where requested.

Thanks much.

P.S. Read these articles to strengthen your tagline today:

  1. Why Nonprofits Need Strong Taglines
  2. Seven Dos and Don’ts for Strong Nonprofit Taglines

Missing out on the Getting Attention e-newsletter? Subscribe now for in-depth articles and case studies on nonprofit marketing.You’ll get first access to research like this, plus other coverage to ensure marketing impact.

Nancy Schwartz on February 26, 2008 in Branding and Messages, Nonprofit Communications, Surveys, Taglines | 3 comments

  • russburke

    Nancy: What a wonderful offer you are making to assist nonprofits with crafting or re-crafting their taglines. This is such an essential tool of community building that is so often mis-applied or poorly executed.
    I’ve cited your offer on our Sustainable Nonprofit’s Marketing the Message forum. I truly hope our readers will respond and help you gather the critical hard information to inform us all.
    Best wishes….

  • Tom Durso

    Having gone through the tagline creation process at a nonprofit I used to work for, I know that a lot of stakeholders there thought the general concept to be too shallow. Yet in an age of decreased attention spans and too much mental clutter, cutting through the noise with a succinct phrase can serve as an effective introduction. Nice post, Nancy.

  • Christopher Scott

    Hi Nancy,
    I wanted to let you know about the Nonprofit December Giving Carnival. Deadline to submit your post is Dec. 20th.
    Here is the link,
    Let me know if you have any questions.
    Christopher S.

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