It’s in the bag.
Thanks to all of you who helped who participated in the tagline survey and helped spread the word.I’m thrilled with the depth and breadth of response (over 1,870 responses; with more than 1,100 taglines), and can’t wait to parse it all.
Here’s the plan:
I’m already combing over results and will release a free report including all taglines submitted in July. Meanwhile, I’ll keep you posted.
Update — February 21, 2008 Now more than 1,850 of your colleague nonprofit marketers have responded to to the nonprofit tagline survey, but I want to hear from you.
The more responses, the more valid the data, the bigger the first-ever nonprofit tagline directory, and the better the guidance I’ll give to your org on shaping the most powerful tagline possible.
Please share your organization’s tagline data and perspective today. The survey won’t take you more than three minutes, max.
Remember, only those who respond to the survey will get the full report — complete with best practices, tips and case studies — at no charge.
In today’s competitive marketing environment, is your nonprofit’s tagline strong enough to get attention and provoke questions?
Does your organization’s tagline complement your org’s name, convey the unique value you deliver your community, and differentiate you from the competition? (Americorps’ "Getting Things Done" is a great example of a tagline that works on all three fronts.)
Or is your org’s tagline vague, ambiguous, over-reaching, too abstract or simply non-existent?
Your tagline is one of the most powerful marketing tools you have. That’s why I’m making a special effort in 2008 to help nonprofits like yours craft better taglines.
Please help me launch this research project by taking less than 3 minutes of your time to complete this short survey: http://www.surveymonkey.com/s.aspx?sm=zjXNjEU9fh1wCcHCZelFYQ_3d_3d
In return for your valuable time, you’ll get guidance on best practices and tips for improving your tagline when the Getting Attention Tagline Report is published in July.
I’d like to send you a copy of the report. If you’re interested, please provide your email where requested.
P.S. Read these articles to strengthen your tagline today:
Missing out on the Getting Attention e-newsletter? Subscribe now for in-depth articles and case studies on nonprofit marketing.You’ll get first access to research like this, plus other coverage to ensure marketing impact.