Is direct mail dead, or still a vital element in your nonprofit’s fundraising and marketing agenda? I’m a strong believer in the latter — direct mail has a lesser, but still vital, role in your marketing mix.
But ask your questions of two fundraising experts Roger Craver and Madeline Staniosis, hosts of tomorrow’s online discussion hosted at noon EST by the Chronicle of Philanthropy. Ask before the discussion goes live, and you have a far better chance of getting your question answered.
Craver and Staniosis will respond to your questions and mine, in the context of a recent study of major nonprofits that found direct mail appeals are not raising as much money as they used to. No surprise, since donor/audience information habits continue to migrate online, while increases in postal rates make a good ROI on a mail campaign less certain than it used to be.
I’ll be there. You should too.
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