The boiled-down, most essential, most vibrant, most potential (you can sing that) takeaway I have from the NTC Conference is the
value of imperative for nonprofit marketers to fully engage our citizen bases, aka crowdsourcing. It’s not just about Web 2.0, social marketing gewgaws, getting attention, or capitalizing on our constituencies (and that can mean external audiences, partners, boards, colleagues or…) their creativity or intellects to create high-impact content.
They are you and you are them, or not (and that’s trouble). The whole dynamic has shifted, and you have to get with it. This is the natural continuum of ceding control of our brands — ala Everybody’s Talking About You–Why Your Nonprofit Needs to Listen, and Listen Hard, and we’ve moved ahead very quickly. Now it’s clear that proactivity is key to growing and strengthening your org. Don’t wait till you have no other choice.
Read my posts from the 08NTC (Nonprofit Technology Conference) for several inspiring models and hands-on how-tos. Then get to work, today.
Missing out on the Getting Attention e-newsletter? Subscribe now for in-depth articles and case studies on nonprofit marketing.You’ll get first access to research like this, plus other coverage to ensure marketing impact.