2) You don’t have an “elevator speech” because it’s just too hard to explain what it is you do in 30 seconds.
3) You have trouble finding your own organization’s table at a community festival, because your banner and materials look just like everyone else’s.
4) When your board members talk to potential donors about the work you do, it seems they’re describing a completely different organization than the one you work for.
In all of these cases, your organization is being confused with others, overlooked or misunderstood. You have no real “brand” — no clear organizational identity, reputation, or single contribution you’re best known for.
Crafting a strong, clear and recognizable brand enables audiences to understand who you are, and how they can get involved. They are more willing to donate to you and volunteer, because they “get it” — and can easily explain it to their friends and family.
Need help in getting there? Start by joining my branding teleseminar this Thursday (April 10) at 3:00 p.m. Eastern (Noon Pacific). Hosted and moderated by Kivi Leroux Miller, the session will cover case studies, concrete tips, and reasilistic how-tos so you can put the confusion and obscurity behind you.
I’ll jump into the hot seat for a 15-minute interview with Kivi, followed by 45 minutes of Q & A with participants. You’ll learn how branding is about much more than redesigning your logo or coming up with a catchy tagline. Kivi will ask me lots of good, tough questions, then you can add your own.
Registration is only $20, and includes as many people as you can gather around the speakerphone in your office. Register today; we’re almost full up.
Get tips and case studies on nonprofit branding here.
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