Two of My Fav Original Thinkers Share Nonprofit Marketing Gems

Two of My Fav Original Thinkers Share Nonprofit Marketing GemsSo much great content comes my way, I just had to share a few sparklers from two folks I am continually inspired by:

1) Seth Godin urges nonprofit marketers to focus on whom you’re talking with (not your org) and the  relationships rather than the tools. He also advises that we test, test, test to find the best strategies for our organizations.

  • Get more tips and insights via the full transcript of Seth’s online discussion with Chronicle of Philanthropy readers and staff. He knows what he’s talking about. Really.

2) Allison Fine shares her research on what it means to Millennials (15-29 year olds), to have the ability to become an advocate for their cause instantly, broadly, inexpensively, and what that ability means for nonprofit communications. She found young people to be very idealistic, marinating in causes, alienated from government and public policy — in short, Social Citizens.

  • Your org has to learn how to work with Millennials most effectively if you want to move forward, and they’re incredibly savvy marketing wise. As Allison said at the close of a recent speech on her research, "If we don’t figure out how to incorporate Millennials into our nonprofit organizations, they’re just going to start their own causes, overnight, using free tools.”
  • Dig into Allison’s paper to learn more about her methodology and guidance on talking and working with Millennials, then keep up with the conversation in her Social Citizens blog.

Photo credit: abielskas

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Nancy Schwartz on May 21, 2008 in Branding and Messages, Campaign Marketing Models & Tips, Nonprofit Communications, Social Media, Specific Audience Segments, Viral Marketing | 0 comments
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