Helping the Needy Get Nerdy — Memorable Tagline from Free Geek

Helping the Needy Get Nerdy -- Memorable Tagline from Free GeekI adore this tagline. It’s short, engaging, humorous and captures the spirit of the organization, all in five words.

Portland, OR-based Free Geek recycles used technology to provide computers, education, internet access and job skills training to those in need in exchange for community service. Its tagline is carefully crafted to play on the perception of techies as nerds, repositioning a jokey characterization as a powerful skill and focusing the reader’s attention on how these nerds are putting their skills to work in the community.

In the eight years since its formation, Free Geek has recycled over 1,500 tons of electronic scrap and refurbished over 15,000 computer systems that are now in use by individuals and organizations in the community."  Keep on geekin’, Free Geek.

BTW, don’t forget to VOTE for the BEST NONPROFIT TAGLINES in the first Getting Attention Nonprofit Tagline Award competition.

The finalists have been culled from over 1,000 taglines submitted to the recent Getting Attention Tagline Survey. Now it’s *your* turn to select the best.

VOTE today — it’ll take you 7 minutes or less. 
Polls close Friday, June 20.

Strengthen your nonprofit brand with the Getting Attention Nonprofit Tagline Report. Subscribe to the Getting Attention e-newsletter (in-depth articles and case studies on nonprofit marketing) to get the free report on publication in mid-September 2008. 

Nancy Schwartz on June 17, 2008 in Branding and Messages, Nonprofit Communications, Taglines | 2 comments
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  • John Lepp

    Now that’s a tagline… simple, appropriate to mission and memorable… Thanks for sharing Nancy.

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