What’s the place of nonprofit communications in the wake of disaster, particularly when even these crises of epic proportions have generated far less giving than Hurricane Katrina or the Indian Ocean tsunami relief efforts? And how about when human life is not at stake, but there’s massive economic and environmental devastation at play, as in the current flooding in the Midwest.
For a nonprofit, the answer lies in the way (if any) the organization is involved in the relief effort, or related issues. Read the full article for comprehensive guidelines for nonprofit marketing in tough times.
These guidelines derive from an analysis of news of, and fundraising campaigns for relief efforts in, regions struck by the recent earthquake in China and cyclone in Myanmar.
P.S. Disaster isn’t the only challenge in your communications context. Read these articles on nonprofit marketing strategy for more tips for challenging times.
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