Writing more clearly and succinctly is the basic that should be #1 on every nonprofit marketing to-do list this September.
Here’s a list of jargon you love to hate.
Don’t forget to put the Getting Attention anti-jargon guidelines to work today.
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Nonprofit marketing expert Nancy E. Schwartz is the primary author of the Getting Attention blog and e-newsletter. Nancy also founded and runs Nancy Schwartz & Company, providing results-driven marketing and communications services to nonprofit organization and foundation clients. Specialties include communications planning, message development, online communications innovations (she stays way ahead of the curve to put these tools to work for clients asap), and developing revenue streams for nonprofits.
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I don’t see “community” listed. This word has also become a catchall term. “Building community”, “a community concern”. It has just become so ubiquitous and ill defined.
How about capacity?
http://www.charitynetusa.com